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How To

Author Blogging Part 1: Setting Up The Editor

April 17, 2020 by Rob McClellan Leave a Comment

Blogging gets a bad rap as a form of promotion for authors, but when used properly it can provide some surprisingly powerful long term benefits. First up, though, is to get your page and post editor set up properly in WordPress.

Filed Under: How To

Sell More Books While Spending Less On Ads

April 17, 2020 by Rob McClellan Leave a Comment

Ever have one of the things happen in your life that completely challenges your belief in something you had taken for truth? I have. For me, it was a cheeseburger, and it changed my entire concept of author websites and book marketing.

Filed Under: How To

Author Websites vs Amazon

April 14, 2020 by Rob McClellan 2 Comments

We take a look into the data to see if it’s better for authors to share links to their website or directly to Amazon.

Filed Under: How To

Why You Should Never Use A Newsletter Provider’s Landing Page

April 6, 2020 by Rob McClellan Leave a Comment

That free custom landing page option that newsletter companies offer isn’t for your benefit, it’s for theirs. Here’s how that trap works and how you are better without it.

Filed Under: How To

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